4 Industries Where Blogging is a Must
If you aren’t careful, you can become desensitized to the idea of blogging. For more than a decade, marketing experts and business thought leaders have harped on the many benefits of developing a blog for your brand, but is there any value left to be scraped from this traditional strategy? The answer is a resounding yes.
Blogging isn’t just a good idea – it’s almost a requirement in order to be competitive in a saturated niche. A blog helps you drive traffic to your website, converts traffic into leads, builds authority, and encourages people to return to your site again in the future. It’s like a Swiss Army knife, ready to be utilized in whatever manner you see best fit.
Blogging is a Must in These 4 Industries
While blogging is highly encouraged regardless of the business you run, it’s absolutely necessary if you’re in one of the following four industries:
1. Real Estate
A blog is very important in today’s real estate industry – especially when it comes to rental property investing. When renters are looking for apartments, the first place they go is online. In order to reach these individuals early on in the process, landlords need active blogs that allow them to get their vacancies in front of the right people.
In the real estate market, a blog also does a decent job of engaging passive readers – i.e. people who aren’t actively looking for a property, but will be in the future. By developing rich, sticky content that’s clearly attached to specific locations, you can experience phenomenal results.
The travel industry is another one that heavily relies on internet traffic. Travel blogging is a massively popular niche in and of itself, but it’s just as important for travel agents, hoteliers, airlines, resorts, and other businesses in this space to have their own blogs attached to websites. These blogs not only educate visitors, but they can also be used to drive conversions and/or generate leads.
3. Digital Marketing
It shouldn’t come as any surprise that the digital marketing industry heavily relies on blogging as a way of generating traffic and nurturing leads. The key to being successful with blogging in this highly competitive niche is to develop unique content that nobody else is writing about. Otherwise, you just end up blending in with the crowd.
It may come as a surprise to some, but a blog is actually super important for lawyers. While you have to be sensitive about what topics you discuss and how much advice you provide readers, sticky topics can help generate traffic and increase the volume of foot traffic you see at your practice.
Become a Top Blogger in Your Industry
Having a blog is one thing. Having a blog that allows you to stand out above the competition is another. In order to do the latter, Michael Stelzner, founder of Social Media Examiner, believes you have to think of your blog like a publication. When he founded his “blog” in 2009, he made the decision to call it an “online magazine” instead.
“Why? Because every business owner and marketer in the world knows what a magazine is. The word brings to mind rich, thoughtful articles that are designed to educate and inform. There’s no question that a magazine is a publication,” says Stelzner. “When you start thinking of your blog as a publication, then you can start calling yourself a publisher. When you’re a publisher, your business and editorial decisions become more clear.”
Whether you’re in real estate, travel, digital marketing, or law, a blog is an absolute must. Make sure you’re doing everything within your power to seize the opportunities you have in front of you.