9 Easy Blogging Tips for Your Ecommerce Business
These days, setting up an ecommerce business is relatively easy and low-cost. As a result, many hopeful entrepreneurs are taking the business leap. They’re manufacturing their own products or taking advantage of dropshipping to get businesses off the ground quicker.
However, regardless of your industry and what type of products you’re selling, it’s critical that your ecommerce business has a blog. Websites that have blogs are 434% more likely to be indexed on search engines than those that don’t. This means that having a blog can be key towards spreading brand awareness and getting discovered. Here are eight easy blogging tips for your ecommerce business:
Don’t Be Overly Promotional
If all of your blog posts consists of you promoting your products, it provides little long-term value to your readers and potential customers. Think about it: imagine if Shopify, an ecommerce hosting platform, always wrote about the benefits of using Shopify. Not only would they run out of ways to use the same material, but it wouldn’t be helpful to their readers. Instead, focus on providing value that’s pertinent to your industry. For example, Shopify focuses on all things ecommerce, including SEO, content marketing, and much more.
Link to Your Products
When writing blog posts, it’s important to link to relevant products whenever you can. Keep in mind that all links should be incorporated as naturally as possible; you’ll find that there are some blogs where you may not need links at all. And don’t just link to products; link to other relevant blog posts you’ve written in the past. Every link you put in your post matters. Google uses these links to learn more about what your content is about, and considers each link like a digital vote.
Don’t Forget About SEO
Search engine optimization is one of the most important aspects of blogging, and it goes hand in hand with quality content. SEO is how your business gets noticed, and how you can beat out your competition in search engines. If you have the time and resources, you can certainly teach yourself the ins and outs of SEO. However, you should also consider hiring a freelance SEO expert or SEO agency who’s experienced in this area and can drive results quicker.
Come Up With Unique Topic Ideas
Your goal as a blogger for an ecommerce site is to continuously come up with unique topic ideas that cater to your industry. Incorporate a blend of how-to posts, current trends and events, product highlights, and more. If you’re having trouble, use topic generators to help get your creative juices flowing.
Write Great Headlines
Your headlines can make or break your ability to capture someone’s attention. A great headline will snag your attention and encourage a click; which is the ultimate goal. Even the smallest change to headlines could make all the difference; according to one study conducted by the Content Marketing Institute found that when you include a hyphen or a colon in the headline, you can increase your conversion rate by up to 9%.
Head over to your favorite blogs or publishers and pay attention to which headlines manage to capture your attention. Write it down and analyze their similarities, all the while thinking about your target market.
Do Competitor Research
Competitor research is important to help put your brand position and storytelling into perspective. Keep in mind that just because you’re conducting competitor research doesn’t mean you’re copying or replicating what another brand is doing. Instead, use competitor research as a springboard to craft stories in your own way and learn more about industry trends, as well as what’s important to your market.
Build Content Around Your Photos
Although the old adage, “a picture says 1,000 words” may reign true, it doesn’t help with your ecommerce website SEO. Every product photo—no matter how simple the product—needs to have an appropriate corresponding description. If you’re at a loss for words, have fun with your captions and check out similar products for inspiration.
Be Unique With Your Photos
It’s also important to add unique photos to your product pages. Instead of using simple photographs, have fun with some snazzy photo shoots that build a lifestyle around your ecommerce brand and make it easy for consumers to envision your product. Insider tip: if you have a surplus of products and hundreds of product images, you may want to upgrade your hosting plan to accommodate it and improve speed and the user experience.
Educate the Consumer
It’s important for every business to educate their consumers on not only their products, but the industry as well. This is especially important when your business is an industry where there’s still some uncertainty. For example, if you launched a cannabis health company, you might want to focus on helping dispel common myths; although states around the country are increasingly legalizing cannabis and its derivatives, many consumers still aren’t educated enough about the cannabis industry to make informed decisions.