Creating a Business Website: Design Done Right
By Rylie Holt
In 2020, business is increasingly moving online. The internet now represents a fundamental feature of our everyday lives, streamlining and simplifying even the most basic and commonplace processes.
When we want to take care of our personal and business banking, we do so over the internet; when we want to track how many calories we’ve eaten, there’s an app for it. No matter what it is, contemporary technology has improved the way we do things.
For businesses, this is a key lesson to learn, for it makes your internet offerings more important than they’ve ever been before. With around 81 percent of purchasers researching online before they buy, and many sales made directly through your website, this must tick a number of key boxes to ensure its efficiency and utility.
Here’s what you need to know.
The importance of colour
For those who understand basic psychology, it will come as no surprise to learn that colour can have a significant impact on how we perceive something. In regards to websites, the shades and tones you use say a lot about your brand, so it’s important to choose them wisely.
Firstly, matching your palette to your brand’s colour scheme can go a long way towards making your website look more professional, while also helping to reinforce your personality and enhance your overall appeal.
You’ll also want to make sure that any colours you use are attractive, avoiding options that are garish or likely to give viewers a headache. If you do decide to include bold shades and tones, save these for when you want to draw attention, whether to a point of interest or a call to action.
Readability, too, is key: if your text doesn’t show up very well against your background, change it – the information you’ve posted is almost certainly more important than your aesthetic.
Posting high-quality content
While your website is primarily a means of showcasing your products or services, it’s also much more than this: it’s the place where you can shape your brand and make some real moves towards positioning yourself as an authority.
If you’re looking for an example of this done well, have a browse of this article on the best share brokers NZ. The company, which acts as an online directory, has provided a wealth of information for would-be investors. While it hasn’t notably focused on any one product, it has managed to demonstrate its credentials and knowledge, while creating a genuinely useful resource at the same time. This is something that your own website should strive to achieve, in order to build trust, enhance your reputation, and boost sales in the long-run.
Ensuring ease and simplicity
Most importantly of all, any website you produce or commission should have ease and simplicity as its overarching goals. The major upside of buying online is its convenience, so if you make your internet offerings difficult to use, your would-be customers are likely to give up and go elsewhere.
This means that your website should be easily navigable, with everything the customer might need to be simple and straightforward to find. For this reason, we’d recommend that you don’t stray too far from a standard layout, as most internet users like things to be in their proper place (e.g. menus at the top left-hand side and links to the checkout at the bottom of the page).
Could you improve your business website to boost your sales and grow your venture?