From Blogger to Author: 3 Rules for e-Book Success
As a blogger, you are always looking for ways to boost your site, whether it’s gaining new followers or enhancing the quality for your existing subscribers. An excellent way to do both at the same time is to create an e-book – and believe it or not, it’s not as daunting as it sounds. A high-quality e-book can add credibility to your blog and set you apart as an expert in your field, making it an extremely powerful tool for engaging your audience. Here’s how to create a winning e-book and make your mark in the blogosphere.
1. Stick to what you know
When it comes to choosing a topic for your e-book, it’s essential to stick to what you know. The idea is to appeal to your current readers whilst attracting new ones, so you need it to tie in with the theme of your blog; start by identifying the challenges or topics that are most relevant to your audience and set out to explore them in more depth. Think of your e-book as an extension of your blog that provides even more valuable content, rather than just a random add-on; this will enable you to write convincingly, ensuring that your e-book resonates with your readers just as much as your blog does.
2. Go for optimal readability
The success of your first e-book depends not only on the content – the overall look also plays a crucial role. When you reach the design stage, each and every element should be approached with optimal readability in mind, from the font and spacing to the integration of images. A major factor to consider is how the finished product will appear on different devices; just as you optimized your blog for mobile, you need to do the same for your e-book. There are several different options when it comes to e-book templates, but a reflowable layout is often recommended as it ensures your e-book can adapt intuitively to different sized screens. Ultimately, the more user-friendly your e-book is, the more successful it will be.
3. Remain focused
It’s true that e-books are a way to monetize your blog, but it’s important to keep your expectations in check – for your first publication, at least. This doesn’t mean to say you can’t make money in the future, but the initial focus should be on providing additional value to your current readers and engaging new ones. You can offer your e-book for free by making it available as a download once a user has subscribed to your blog – and be sure to promote it as a freebie for maximum impact. Once you have established yourself as both a competent blogger and e-book author, you can consider selling your e-books as premium content; in the meantime, free e-books are an excellent way to boost the quality of your blog and strengthen your following.
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