How to Enhance Your Digital Marketing Strategy for 2016?
2015 is almost over, making way for another year. Another year of new possibilities. And let’s not forget new Google guidelines and algorithms. The stakes keep getting higher every year, and 2016 is not going to be any different.
Changing times are a call for change in digital marketing strategies too. So I say, you do your homework and be prepared for whatever the coming year has got in store for all the marketers out there!
Here’s the lowdown on how marketers can better prepare themselves for 2016. Take a look
- Time to be heavy on the visual part!
In 2016, it’s going to be all about interactivity. Video content is already trending a lot! With increasing bandwidths, faster Internet, WiFi, and 4G networks available, people are not hesitant to load videos and watch them more frequently. As a matter of fact, viewing videos has become quite effortless lately.
There’s no denying that infographics, videos, images, etc. are a great stimulant to the mind. The practice of embedding videos within web pages and using them for advertising and educating people is already picking up the pace. Facebook has been using the option of ‘auto-play videos’ for quite some time now. And in 2016, if you want to make the most of your digital marketing efforts, then you would need to brush up on this aspect for sure.
2. Work your way around going mobile
Not going mobile is not an option anymore. In 2015, Google announced that websites which are not mobile friendly will no longer be functional. As a matter of fact, Google is perfectly fine with a website that is only functional on mobile, and is not compatible with its desktop counterpart. Let’s recall Mobilegeddon, an algorithm designed to phase out websites not responsive to mobile and the impact that it made on ranking of websites which were not mobile optimized. This is a clear indicative of where the future of Internet is heading – Mobile.
In fact, mobile apps is another phenomenon that’s hit the industry like a storm. Mobile applications offer not just seamless browsing experience, but a lot more than that. That’s why in 2016, app indexing, which Google has already rolled out, is going to have a huge say in terms of what ranking a particular website will get in the search results. It’s about time marketers shift their focus to app indexing, if they want their efforts to be productive. So, it won’t be wrong if I say that coming year is sure to be monumental in terms of mobile marketing creating a stir in the industry.
3. Bid goodbye to old school social media
Social media can do this, social media can do that. Yeah, we know all about it. That’s old news. We have heard people praise Facebook and Twitter for years. But, now it’s time to narrow things down even further and work on channels that are currently trending. There’s no point sticking with something that audiences consider oldschool.
Instagram for instance has seen a rapid increase in its popularity lately. Millions of users are moving towards social media platforms like Instagram, Pinterest, Snapchat, and many more. Marketers need to invest time in conducting research and filtering the most relevant channels where traffic flow is highest for their niche. And, ultimately come up with a digital marketing plan targeting those specific channels rather than beating around the bush. In fact, tools like Socedo (one of the best social media lead generation tools in the market) can prove to be quite useful in your social media marketing endeavors by helping you to discover prospect audience and connect with them.
4. The king of digital marketing – content, in 2016
a. Time to end the monologue, and get into the dialogue.
I personally am able to relate more to the information that tells the story of my life or revolves around the kind of things I deal with on a daily basis. It’s the content that doesn’t sound like a huge monologue. It’s the kind that has an element of interactivity with readers. More like a dialogue. Content that can initiate a conversation and not just shove the information down reader’s throat will be making headlines. Conversational content will earn quality readership than the kind that sounds like one way communication.
Do start writing content that has its undertone of two-way communication right away, so you are able to get the hang of it by the end of 2015.
b. Content telling stories and personal experiences to trend more
According to brandnew.co storytelling has seen a rise by 145% in the last two years.
People are better able to remember stuff that’s narrated as a story. Medium.com is one such example as a platform where everyone is able to tell the story of their life, whether it’s their experience in business, relationships, or just about anything. And, it shouldn’t come as a surprise that 2016 is going to be the year of telling interactive stories and sharing experiences with audiences to connect with them better.
5. Time to invest more in analytics
In 2016, marketers will need to invest more in analytics than ever. With every passing year, analytics have gained more and more importance in digital marketing. And, the coming year is going to be pivotal in this context. Marketers will be able to utilize data collected in a more efficient way for evaluating the success of campaigns and fine-tuning them. Predictive analytics is what will be prevalent in 2016, enabling marketers everywhere to leverage the data better. Marketers will need to focus more on how to spot emerging patterns and trends using analytics and further utilize them to better shape their marketing efforts.
6. Wearable technology
One more department that digital marketers will have to take care in the coming year is ‘Wearable devices‘. The launch of iWatch by Apple has already created a lot of buzz. The launch is sure to be the first in the series of several other soon-to-come wearable devices including hats, belts, glasses, and what not. With this revolutionizing technology, marketers will have a lot on their plate. So, pull up your socks and get ready for a whole new set of possibilities and ways to market, advertise, and connect brands with people.
Only time will tell exactly how things will pan out for digital marketing in the coming year. All we can do is be prepared for it. It’s hard to predict all the things related to digital marketing, because let’s face it, it’s Internet we are talking about where things are constantly changing. But, above-mentioned predictions are sure to come true!
Shikha Menwal is a writer at ProofHub. Her academic credentials include a bachelor’s degree in computer sciences. From lifestyle, to technology, and management, etc. she has written about myriad of industries in her writing career during the last three years. In her free time she loves to watch comedy shows and read spiritual journalism.
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