It Takes Only Five Words to Create Added Value for Your Customers
Delivering value to customers is important for entrepreneurs. While willing to make a purchase, your customer has to derive some value from what you are offering them. However, what is customer value and how do you deliver it?
Value is not what you say it is, it’s what your buyer says by showing a willingness to buy from your business rather than going to your competitor. When you truly appreciate this, you will understand that one of your primary goals is to offer increased value. One way to increase the value of your products is by stuffing more features in an effort to make them look better than what is already on the market.
A far better approach that is long-term is doing things that make your brand stand out. You can do this by inculcating more value into your customers’ lives through intangible and tangible acts that help build deeper relationships; and, here are five words that will help you create more value.
Your customers are always looking for that one person who is willing to offer them direction. It’s important that you take a stand and declare your point of view about your industry; this is already happening as your customers express their likes and dislikes through platforms like the best survey sites – top 20 paid survey sites for 2017 for example. As a leader, you don’t have to please everyone, it is time you take a stand, welcome diverging points of view and defend what you believe in – and this is how you create value.
People draw inspiration from creativity and art. One of the best ways to inspire your customers and differentiate your business is by investing in great design. Bear in mind that you will spend effort, time, thoughtfulness and money to come up with an inspiring design.
While this can be tricky, a great design in your marketing materials, packaging, invoices, products and websites is one of the easiest ways to differentiate your enterprise. Plus, the investment will pay you back many times over.
One of the things to do to add more value to your offering is understanding what you are already delivering. Many times, business owners blissfully go on creating happy customers and delivering as promised without taking a pause to measure the exact value a customer derives from the engagement or product. In many cases, you offer more than promised and at a reasonable fee; you can get these results from real assessments and communicate them as proof of over promise.
When you’ve learned how to do something exceptionally well, the best thing you can do for your own growth and the business’ is teaching others how to do it as well. This applies to your business offerings’ natural elements, but the real magic occurs when you can take a concept to beyond what anyone thought was logically possible.
Finally, the last thing you should do, while it seems obvious, is listening to what your customers really care about. To do this, invest in tools that will allow you to monitor what your customers are saying in social media and even schedule for some face-to-face gatherings where you can ask them what they need you to improve on. By asking your customers something meaningful, shut off the phone, look into their eyes and focus on what they are telling you – you will inevitably, be adding value to your engagement.
In today’s day and age when we rarely listen to each other, your customers will appreciate being heard. Doing this may sound harder than it sounds, but building this kind of business relationship with your customers will be something they will cherish.
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