The Value of Hiring a Ghost Blogger
Having regular, fresh content on your website through a blog is the ideal way to keep bringing visitors to your site, and encourage new clients to take notice of what you have to offer. Blog content gives you a way to market your products and services in a new way, as well as working in search engine optimization to ensure that your site is always popping up in search engine results pages, an essential aspect of digital marketing.
Keeping your blog updated with top-notch content also offers a way to reach out to customers, both existing and new, on various social media channels, and directly interact with people in a personable, friendly way.
However, taking on the role of blog writer can be challenging, especially given how important it is to stick to a regular schedule, so your clients see the posts they have come to expect. It can be costly to hire dedicated staff for this role, and can take time away from other business priorities. How can you have great content without overwhelming your staff and your resources? The best solution is to hire a ghost blogger, or a blogging service, to keep your online content running smoothly, while maintaining your staff free for their regular job responsibilities.
Hiring Out Saves You Time
When you start up a blog for your business, it may go slower than you had originally thought. On average, it can take writers about one to two hours to write a 500-word blog post, time that is precious to your company. That means if you are keeping your writing in-house, that a valued employee will have to abandon their regular duties for at least an hour every time you need a post, which may not be the best way to spend your resources.
As a company, you should focus on the things you are best at and leave the writing to the people who are quick and experienced. All you have to do is give some necessary direction to the writer and let them flesh out the content, creating a post that fits seamlessly in with your corporate goals and branding, while keeping your staff free to do what they need to do.
A Ghost Blogger is a Great Way to Save Money
Writing doesn’t just cost time; it digs into your budget. If you wanted to hire an in-house writer, you would be looking at a hefty salary. The national average is $55,000, which may not easily fit into plans for your funds.
To maximize savings for your company, you can hire a ghostwriter as needed, instead of bringing a full-time staff member on board. If you only require a few posts a month, or even a post a day, it makes far more sense to pay someone for their hourly work rather than employing someone on a full-time basis.
Expert Content for Your Site
Think about your existing staff – you have likely hired them because they are great at what they do and possess expert knowledge in their fields. Even in your personal life, you hire the right person for the job. You take your car to a mechanic, and your legal questions to your lawyer. The same principles hold true for marketing through writing. If you want someone who knows what they are doing, hire a professional writer.
Ghostwriters are used for taking on various jobs, and a good ghostwriter understands the unique needs of each client. They can quickly get to work generating the content you need because they are experts in the field and possess the experience required to do things correctly the first time around. Unlike hiring someone new to the job, or tasking an existing staff member with an additional role, there is no learning curve required, and your ghost writer can jump right in.
The key aspect to getting expert content is hiring experts, so make sure you do your research and hire a good ghostwriter or ghostwriting service. Ensure that the experience of your writer or writing service matches your needs and that they have a good understanding of your company and industry.
Easily Scale Your Content Marketing
If you have just started a blog or are thinking about getting going with one, you have likely started small. This makes sense. If you are not sure of how customers will respond to content marketing, you do not want to put forth a large effort right away. But if your content marketing is going well, you will probably want to pick up your efforts, which is where a ghostwriting service makes things easier.
Content marketing becomes more scalable when you are working with ghostwriters. Instead of expending more of your staff time and resources, or having to go through the hiring process to find an in-house writer, you can simply tell your ghost writer or writing service to scale up.
If you want to cut back, later on, it is as easy as requesting that your writers slow down. You have an enormous amount of control over the scale of your marketing when you work with ghostwriters, maximizing on the time and money you want to spend.
A Regular Rotation of Fresh Content
Blogs work best when they are regularly updated. Outdated posts will not appeal to customers or search engines, so it is important to commit to routine posting. However, this can be challenging when you are working with your resources, as your internal team may run into much larger priorities, leaving your blog to get stale in the meantime.
Hiring a ghost writer or writing service ensures that your content stays fresh. Your only task is to send content requests and set up the posts when they come in, which is far less effort than creating the actual content marketing. Ultimately, it is much easier to keep up a significant online presence when a large part of the work is done for you.
Consider hiring a ghost blogger, and discover how easy and cost effective having a well-written, engaging blog can be!
This article is by guest author Chris Hornak, who has been developing digital marketing campaigns for over a decade. He is the CEO and Owner of Blog Hands a service that helps businesses and agencies develop content to tell their story. In his spare time, he loves to play video games and spend time with his friends and family.