Why Your Blog Generates No Traffic: 4 Reasons
By Rylie Holt
Don’t ever let anyone tell you that generating web traffic is easy. Whether you’re new to content marketing or are an old hand, we’re going to come right out and say what you already know instinctively: building a blog that gets consistent organic traffic is incredibly hard.
It doesn’t matter what your blog’s niche is. It could be food, movies or sports. No matter what topic you write about, you’re jumping into a field that has no shortage of existing blogs.
It’s particularly dispiriting to see your visitor counter stuck at zero when you’re trying to get a new blog off the ground. You post article after article, and nothing happens.
This article is going to help you get on the right track. The specifics of Google’s ranking algorithm are a mystery to everyone, and the best article about a given topic isn’t always the one that ranks first on Google’s search results. If you’ve added a significant amount of content to your blog, though – and you’re still not seeing any traffic at all – there’s a good chance that you need to change some of the things you’re doing.
These are the four reasons why your blog generates no traffic.
You’re Not Choosing the Right Topics
Very often, the primary motivation behind starting a blog is the hope that the blog will one day earn money. Maybe you’ve launched a blog as a means of bringing traffic to your business’s website. Perhaps you’ve started a blog because you hope to earn revenue through affiliate marketing or selling advertising space. Either way, though, it’s vital for you to understand that your commercial blog posts aren’t likely to generate traffic right off the bat because you don’t have the domain authority to support that content yet.
Need an example? Let’s suppose that you run a vape blog, and you’re going to monetize the blog with affiliate links. One of the best ways to get affiliate clicks is with “Best of” product roundups, so you launch your blog by writing articles about the best e-liquids, the best vape tanks and the best mods.
The problem with that strategy is the fact that, since those are highly commercial topics, virtually every other vape blog in the world has articles covering those exact same topics – and those sites are all older and more respected than yours.
The trick when launching a new blog is to cultivate authority and trust by covering non-commercial topics as much as possible at first. Answer questions and solve problems. You might also consider reporting on current events within your industry while providing your own unique insight as an expert. If you choose topics that other blogs in your industry aren’t covering, your articles will be far more likely to rank well on Google and generate traffic.
Your Articles Aren’t Long Enough
Research has shown that most of the articles appearing on Google’s first page for any search contain more than 2,000 words of text. If a typical article on your blog is significantly shorter than that, there’s a good chance that your content simply doesn’t provide enough value to generate organic traffic.
It’s important to remember here that correlation isn’t causation. The fact that a typical first-page search result on Google is lengthy doesn’t mean that 2,000 words is some kind of magic number that you have to reach if you want your content to rank well. Rather, this research merely suggests that most topics worth covering are going to require around 2,000 words if you want to cover them fully.
Obviously, not every blog post topic needs 2,000 words of text – but if you’re about to click the “Publish” button on an article containing fewer than 500 words, it’s unlikely that you’re doing the topic justice. Have you really covered the topic from every possible angle? Have you provided as much relevant information as you can?
Your Content Isn’t Truly Original
If you want your blog to get attention, your content needs to be truly original – and in this case, originality doesn’t only refer to the fact that you can’t directly plagiarize the words of others. If you’re searching for a topic on Google and writing an article that just regurgitates what other websites say about that topic, you’re not providing anything new at all.
Google’s ranking and indexing algorithms have evolved greatly over the years. Today, Google doesn’t just scan the words of content; Google’s algorithms also understand the meaning of those words. The algorithm can tell if you’re basically using different words to say the same things that have already been said dozens of times in other places. Research is an important part of writing great content, but you should always infuse your articles with your own unique insights and experience.
You’re Not Prioritizing the User Experience
Google’s algorithm doesn’t just scan the body text of your articles; it analyzes your blog’s full source code. From that, Google can tell a lot about the type of user experience you’re providing. Think about what you like to see as a consumer of online content; you like articles that load quickly and are easy to read. Your users like those same things. Google knows that, and its algorithm uses the user experience as a major ranking factor.
These are just a few things that can help your posts earn higher rankings on Google.
- Your site needs to load quickly. If possible, the user should have content on their screen in two seconds or less.
- Your articles need to be free of errors in spelling and grammar. Readers notice linguistic issues, and so does Google.
- Your articles should be easy to read. Unless you’re writing about a complex topic with an intended audience of college-level readers, you should keep your words simple and minimize your usage of overly long sentences.
- Your content should be organized. Use H2, H3 and H4 tags to organize your articles into logical outlines.
- You should maintain the reader’s attention. Use images and bullet lists liberally to make your content lively and to make important information easy to scan and absorb.